Case Study: Guiding a Trusted Herbal Resource Into a New Era of Connection
As Marketing & Media Lead for Herbal Educational Services and their platform BotanicalMedicine.org, I’ve had the honor of helping steward one of the most respected educational resources in herbalism into its next phase of growth—with deep roots in tradition and eyes toward the future.
My work spans social media management, email marketing, brand communications, and the strategic launch of a new website and rebrand, ensuring every touchpoint is grounded in trust, clarity, and accessibility.
Reimagining a Digital Presence with Deep Roots
Herbal Educational Services' mission to provide reliable, science-based information on herbal medicine is vital—but their legacy website and brand identity were due for a refresh. I led communications and creative direction for the website relaunch and rebrand of BotanicalMedicine.org, helping modernize its presence while preserving its depth and authority.
From updated visual design to refined messaging, the new digital home reflects the care, knowledge, and community that have always defined the organization.
Strengthening the Brand’s Voice
Across all channels, I’ve refined Herbal Educational Services’ brand communications to make herbal knowledge more accessible, clear, and inviting—without compromising scientific rigor. Whether it's through monthly newsletters, Instagram posts, or press announcements, I ensure the organization speaks with a voice that is both grounded and inspiring.
Growing Through Education & Engagement
As lead for social media and email marketing, I’ve focused on building a deeper relationship with Herbal Educational Services' global community. Our content strategy highlights emerging research, traditional wisdom, herbal events, and community features—showcasing the vibrant world of botanical medicine.
Social media content is crafted to educate and engage, with visuals and copy aligned to the new brand direction.
Email campaigns are optimized for clarity and connection, with consistent open rates and strong reader engagement.
This holistic marketing approach has helped BotanicalMedicine.org grow both in reach and resonance, reaffirming its place as a trusted hub for herbal knowledge.