Case Study: Reviving and Growing a Local Favorite - Farm to Truck
As Marketing Director at Burnt Waffle Marketing, I partnered with Farm to Truck, a farm-to-table food truck with a loyal local following and a passion for sourcing sustainably, to breathe new life into their digital presence. With a social media presence that had been inactive for five years, the goal was clear: rebuild community, boost visibility, and get people excited about food again.
Through focused social media strategy and brand storytelling, we turned a quiet feed into a lively, engaged digital space that reflected the heart of Farm to Truck’s mission.
Reviving a Dormant Page with Purpose
When we began, Farm to Truck’s social accounts had been dormant for half a decade. Our first step was to revive and reintroduce the brand to its audience—starting with thoughtful messaging, eye-catching content, and a return to the values that made them special: locally sourced ingredients, sustainable practices, and food that brings people together.
By creating a consistent content calendar featuring menu highlights, local farm partnerships, behind-the-scenes prep, and staff features, we reestablished the brand’s voice and presence in the community.
Driving Meaningful, Sustainable Growth
In just six months:
Social media following grew by 200%
Engagement increased by 150% and continued to grow steadily
Community members began resharing, tagging, and interacting with the content regularly
Every post was crafted to reflect Farm to Truck’s brand—down-to-earth, local-first, and full of flavor—ensuring that new followers weren’t just numbers, but part of a community that genuinely cared about where their food comes from.
A Reinvigorated Presence, Online and On the Street
By transforming a long-dormant page into an active hub for connection and storytelling, we helped Farm to Truck rebuild brand awareness, reconnect with their local customer base, and inspire foot traffic and food truck loyalty—all while staying rooted in the values that made them unique.